Design Change – Janelle Gerrard

Design Change was started in 2000 when I moved from Sydney to Newcastle as a lifestyle refugee. What I love most about being here is the sense of belonging to the business community. I now work more closely with my customers these days being small business. This gives me the opportunity to build trusted relationships which is so important to me. Plus having a lot fun along the way.

Creating new brands from scratch or transforming the boring into extraordinary is my idea of fun. I’m all about having fun and that’s why I’ve been working in branding, marketing, and graphic design for the past 30 years for leading advertising agencies such as Ogilvy & Mather, Young & Rubicam, and high-end design studios before establishing my own consultancy in Sydney, Newcastle, and the Hunter region.

The creative process is an enriching journey on which I’ve lead many international brands. To indulge in a little “name-dropping” some of the companies that have picked by brand brain include Amex, P&O, Oroton, George Jensen/ Royal Copenhagen, Revlon, Oral-B, Sydney Olympic Games, Braun, and Rentokil.

“I listen, I research, I collaborate, I educate, I create, I deliver unique design and branding solutions that add value to my client’s business.”


  • Graphic Design
  • Marketing Ideas
  • Email Marketing Strategist
  • Brand Management & Strategy
  • Explainer Web Videos – see video below
  • The Networker- monthly email networking calender for the Hunter


My Business Values/Culture

The ACE Principle!
Authentic: Being Honest, Genuine & Real.
Credible: My experience, my knowledge, my work validates that I can deliver the goods. I am also happy to say “I don’t know” but will find out the answer.
Excellent: Deliver Wow!

What others say …


I have engaged Janelle's services several times. Each time I have been delighted with the results. Janelle is easy to work with, has fantastic ideas and is generous with them. Whenever I show my logo and business cards I often get asked who designed them. Janelle has the ability to capture your personality and values and wrap them up in an exciting new business look.

Janelle Karbowiak When she owned Wrapped to You May 28, 2014

Janelle is an energetic, switched-on, forward thinking, creative "artiste".
Her work is "out of the square" to use a colloquial phrase, but colloquial Janelle isn't. She has artistic and original "flare" for design and concepts, and is innovative and FRESH!!!
Her creations add dimension to her client briefs, and gives them an edge over their competitors.
I highly recommend Janelle to any one thinking of emphasising or designing new branding, along with strong creative marketing strategies.
She is simply the BEST! Go Girl!

Karl Hofman Karl Hofman Photography May 28, 2014

I sought out Design Change when I first started my own business, Perry Legal. Janelle created a complete concept - from letterheads, to envelopes, web design, logo design, business cards and compliments slips. Design Change gave excellent advice on logos, tag lines, and how to present my business. As a lawyer, our product is on paper, and Design Change was expert at transforming our paper into a real point of difference and set us apart from the rest!

Kristen Perry Perry Legal May 28, 2014

Apart from keeping me informed with The Networker each month, Janelle is full of great and innovative ideas on how to get the most out of email and electronic marketing distribution. Janelle has been able to open up a whole new world of opportunity for us.

Mark Amos JSA Financial Services May 28, 2014

I have had the opportunity to observe Janelle's work long before I engaged her for the brand development of my new real estate agency. My profession is all about appearances, quality and marketing ourselves and clients properties. Without any hassle, Janelle captured everything that I was looking for to represent my business in a professional, fresh and fun way. She was able to design everything from stationery, brochures, advertising templates and office signage/ fitout. I continue to use her monthly, and she makes running my business so much easier.

Brad Thornton Keys Real Estate May 28, 2014

I have worked with Janelle on a number of projects. She has been invaluable as our marketing go to person.

Cheryl Royle Vocational Institute May 28, 2014

Janelle is a highly skilled graphic designer and marketing consultant. I have engaged her consistently in my legal practice for all design projects for the best part of the last decade. With a long history in design and advertising, she delivers excellent work that is always sharp, fresh and contemporary. She has a quick turn around and is extremely reliable. She is also great fun to work with. Happy to (and do!) recommend her highly.

Catherine Henry Catherine Henry Partners May 28, 2014

Janelle provides innovative ideas in the development of graphic media, and is always willing to make suggestions on how to better present the concept you have in mind. She is highly professional in her work and I would recommend her to anyone looking for an exceptional and fun person to partner with you with your brand, marketing and graphic design.

Marian Day SafetyWorks May 28, 2014

26 Cleary Street Hamilton NSW 2303

0414 395 125