Design Change – Janelle Gerrard
Design Change was started in 2000 when I moved from Sydney to Newcastle as a lifestyle refugee. What I love most about being here is the sense of belonging to the business community. I now work more closely with my customers these days being small business. This gives me the opportunity to build trusted relationships which is so important to me. Plus having a lot fun along the way.
Creating new brands from scratch or transforming the boring into extraordinary is my idea of fun. I’m all about having fun and that’s why I’ve been working in branding, marketing, and graphic design for the past 30 years for leading advertising agencies such as Ogilvy & Mather, Young & Rubicam, and high-end design studios before establishing my own consultancy in Sydney, Newcastle, and the Hunter region.
The creative process is an enriching journey on which I’ve lead many international brands. To indulge in a little “name-dropping” some of the companies that have picked by brand brain include Amex, P&O, Oroton, George Jensen/ Royal Copenhagen, Revlon, Oral-B, Sydney Olympic Games, Braun, and Rentokil.
“I listen, I research, I collaborate, I educate, I create, I deliver unique design and branding solutions that add value to my client’s business.”
- Graphic Design
- Marketing Ideas
- Email Marketing Strategist
- Brand Management & Strategy
- Explainer Web Videos – see video below
- The Networker- monthly email networking calender for the Hunter
My Business Values/Culture
The ACE Principle!
Authentic: Being Honest, Genuine & Real.
Credible: My experience, my knowledge, my work validates that I can deliver the goods. I am also happy to say “I don’t know” but will find out the answer.
Excellent: Deliver Wow!
What others say …